
In the subsequent commercials with Jake Wood (which portray him as a representative of the company), the gecko speaks with an English Cockney accentbecause it would be unexpected, according to Martin Agency's Steve Bassett.

Later "wrong number" ads used Dave Kelly as the voice of the gecko. So, STOP CALLING ME!" before licking his eye. The gecko first appeared on August 29, 1999, during the Screen Actors Guildstrike that prevented the use of live actors. The original commercial features the Gecko voiced by actor Kelsey Grammer who climbs onto a microphone on a podium and utters "This is my final plea: I am a gecko, not to be confused with GEICO, which could save you hundreds on car insurance.

In 1999, animated advertisements were part of the early GEICO Direct ads as well as the "Dumb Things" campaign.1.43 It's Not Just Easy, It's GEICO Easy.1.13 The money you could be saving with GEICO.
